Feature Article Analysis 2

Feature Article Analysis 1

Content Page Analysis 2

Contents page analysis

Front Cover Analysis 3

 

The age rating for this magazine is directed more towards a male audience of 20-45 years. The reasoning for this is because of the masculine feel this cover holds, the two men locking eyes onto each other gives a sense of tension that you rarely find with other magazines therefore you engage more because you wonder what the reasoning for this tension.

This magazine (Rolling Stone) uses only three different colours White Red and Black to give a simplistic style but still standing out to give enough effect. In addition to this, the font style looks very professional to add to the high status of this magazine and to put emphasis on the story lines such as ‘SHOWDOWN!’. The magazine article has decided to make this bold to both add emphasis to the story line and to fill up more of the magazine space.

The masthead on this magazine is written across the page at the top, this magazine differs to others because it does not have the title right at the top of the magazine before the stories are introduced instead we are given an insight into what the magazine is offering before we actually know what magazine it is! This masthead also has part of it covered by an article in the magazine but because of how well known the magazine is they are able to get away with it. A reason for them doing a risk such as covering up part of the masthead is the tradition of the title, almost every cover features the same title in the same font, size, colour etc. and therefore when people come across a different issue such as this they are still able to pick up on what magazine it is.

Front Cover Anlalysis 2

The magazine ‘Hello!’ features supermodel Coleen Rooney, The masthead is in big bold writing with a red background on the title to add emphasis to what magazine it is, this therefore makes the customer aware of what magazine it is because of the bold yet recognizable print. This magazine only features one image on the front but it covers the whole page, the text is then written on top of the image to give the natural feel of the magazine and to show her surroundings. The font on this magazine is very bold and big to add emphasis to the story lines and to make sure its very eye catching to the audience.

The camera angle of this image is a medium shot to show direct looking at the customer, this engages the reader because we feel like it’s a personal conversation happening. This magazine uses a pull quote to give an insight into what her topic of conversation is going to be about. The quote makes us want to read more into it because we ask ourselves what she has so much to be thankful for. The main cover lines colour also makes it flow very naturally due to it being written over the image.

The main story line is also entitled to be a ‘World Exclusive’ which makes the reader feel they should read about it if the issue is deemed to be that big. This captures the audience because it places emphasis on the importance of this article and with the story being in a well-respected magazine such as Hello! It is definitely worth reading. The way the magazine is laid out represents that it is a magazine of gossip and revealing the truth about people’s lives rather than things such as music or films. This is shown through the simplistic style of the magazine and aside from the obvious there being no music of film titles the lack of reviews, often there would be a review on the front cover of a film magazine giving it either a personal opinion or rating of stars.

The target audience for this magazine is definitely based towards a female audience, this is shown through the image because it portrays most women’s desire to look like and to aspire too. The age range for this audience I would imagine to be based between 25-50 years.

Front Cover Anlalysis 1

In this image we see a duo called ‘The Last Shadow Puppets ‘ standing back to back facing into the camera, Their faces are rather neutral and they are both wearing identical black coats. Both of the pair is staring into the camera lens which subsequently means they’re staring at you  making a more persuasive technique into you buying the magazine.

The magazine only use 4 colours in their magazine, However the red is dominating most of the magazine which makes it pleasurable to the eye and still represents the manufacturer of the magazine ‘NME’. The red and black writing for each sub heading highlights the persuasion to buy this magazine as the stories that are in it are deemed to be well worth a read.  Also the title of the band is highlighted in red and made boldly to make sure people are focusing on the main subject.

The target audience for this magazine is based mainly for people who like the Alternative/Indie genres there for youths and young adults (16-24 year olds). The masthead on this magazine is slightly covered but due to the magazine already being well known they are able to get away with doing things such as this, covering the masthead slightly also highlights the main band being shown and sort of builds their high status and showing that this really is something worth buying.

The image of the band duo is a medium shot and therefore takes up most of the front cover. Both names are written in white contrasting the black coats that each are wearing to add emphasis to the band title. The magazine also features a quote at the bottom of the magazine from one of the duo Alex Turner; this attracts us personally to the magazine because it makes us show interest in the gossip going on between bands.

This magazine only features one image to again place emphasis on the main story line and not to distract our attentions from the main issue this magazine has to offer. And the fonts are very big and bold to add emphasis to the stories.

 

NME music magazine case study

NME: Case Study

History: Originally known as the New Musical Express, NME is a music publication based in the United Kingdom publishing weekly since March 1952. It started as a music newspaper then gradually moved more towards being known as a music magazine during the 1980’s. NME was the first British newspaper to feature a singles chart in its magazine and in the 1970’s became the bestselling British music magazine. During the period of 1072 to 1976 NME was particularly associated with ‘Gonzo Journalism’ then became more associated with punk rock due to the writing of the magazine from Tony Parsons and Julie Burchill. In 1996 an online version of NME ‘NME.com’ was launched and it is now the biggest music site with over 7 million users per month.

How it has developed: During the 1960’s was when NME was first seen in the newspaper world, the paper was edited by Andy Gray and frequently features bands such as The Beatles and The Rolling Stones. These artists were also seen at the NME Poll Winners Concert where famous artists would win awards based on the popularity they were getting from the magazine. Then in the 1970’s NME had strong competition from the ‘Melody Maker’ because NME struggled to keep pace with the development of Psychedelia and Rock particularly. In 1972 the magazine nearly faced closure from its editors IPC, Alan Smith was made editor and was given a short period of time by IPC to turn things around quickly or face closure. As a result the paper's coverage changed quickly from an uncritical and rather reverential showbiz-oriented paper to something intended to be smarter, hipper, more cynical and funnier than any mainstream British music paper had previously been. This then gained the magazine’s reputation back to its original setting and continued this reputation further on into the 1980’s. The 80’s saw a first ever magazine featuring cassette tape issued in 1981 to users who ordered it at a cheap price. From March 1998 onwards the magazine was no longer printed on newsprint and was shifted to tabloid size full glossy colour covers. Then in May 2008 the magazine was given a redesign aimed at an older generation to give it more of an authoritive tone to attract more customers.

How is uses technology: Over the years NME has developed its technology to give people the most opportuinity to be able to read and discuss with others via the internet. Now, we see that NME has a Facebook, Twitter, Myspace and many other accounts where fans of the magazine can write to NME contributing to articles they would like to be seen in it and to generally give feedback on the publishers to see whether they enjoy it or not. NME has adapted so much that it even has an app which you can use on your mobile which is an online reader so you can read NME without having to buy a paper copy! This benefits NME because as long as the internet permits a person is able to read NME both anywhere in the world and for places where NME is not sold. NME’s huge adaptation to this can be seen as a way to give them a niche market advantage in the sense that not many other magazines might not use apps on phones and people will therefore change there regular reading to NME because it has that advantage which others may not have.

Details of Location, Props and Models

For my images I used very natural environments in terms of location, for example my front cover and contents page image was used in a college hallway to give off a sense of youth from the artist himself but also to show his modesty to fame and how he doesn't need extravagant things around him. Regarding props there were none used apart from a Jack Daniels and Coca Cola can on the feature article where we see the artist Jorge when he was younger again shows a sense off youth but also shows how he isn't all good like many artists are made out to be and he is just like every other teenager who likes to go out, drink alcohol and have a good time. The models used was only himself for the front cover and contents page but then on the feature article one of his friends is used to give a natural setting rather than an obvious interview setting. 

Information on magazine publishers

The biggest publishers in the music magazines are; Bauer, IPC, Dennis, Natmags and Conde Naste. All of them combined dominate roughly 90% of the music industry.

The music magazines that they each produce are;
Bauer produce- Kerrang!, Mojo and Q.

Conde Nast- Do not produce any music magazines.

IPC produce- NME and Uncut.

NatMags- Do not publish any music magazines.

Conde Nast- Do not produce any music magazines.

Dennis- Do not publish any music magazines.

Looking at this research we can see that IPC produce the music magazine NME which is by far one of the most popular magazines in the world. However also looking at this research we can see that NatMags, Conde Nast and Dennis do not produce and music magazines.

There are currently 22 music magazines in the uk. The main target audience for these music magazines are teenagers but there are some such as mojo which target an older generation.

Target Audience Mood Board

As you can see this mood board is too figure out what kind of target audience I will be getting, to do this I had to look into the stereotype of people who listen to hip hop music and that generally came down to chavs and people who like grime, using these images has helped me to figure out what it is I need to have a successful magazine and what I need to do to attract the right audience.

 

Colours Mood Board

This mood board looks at the different sorts of colours I could use for my finishing products. Looking at a wide range of colours I have come to the conclusion that actually using a colour that stands out more than black is very off-putting and most magazines will never do that because of the major risk involved. Using other colours can be seen as quite childish so people can automatically be put off something like that if it is too vibrant. This is why I have come to the decision that black will be the primary font colour I will be using but at the same time I may use a different colour to trim around the outside of the font to give it that unique touch.

 

Fonts Mood Board

This fonts mood board has finalised my descision to keep my fionished products very basic, using a font which is very unque is good because it stands out more but at the same time it can look too overdone and people cant be put off a product just by the way it looks. Also, some of the fonts selected on this moos board strike me to be ones for a very rock/indie band where as the hip hop style genre I want for my magazine has to be bold but basic so it stands out and people are more intrigued to read.

 

Questionnaire Analysis

Questionnaire Analysis:

From the recent questionnaire I had people take, I was able to work out that 55% of the audience was female and 45% of the audience was male. It was also discovered that a massive 70% of the college participants would not pay for a college magazine and that the things that would encourage them to pay for it would be things they can relate to such as music, college information and gossip. A problem for producing the college magazine would be advertising it as most people don’t read the magazine in the first place putting a section in there would be pretty pointless. However, this questionnaire also discovered that 80% of the participants regularly check their college emails so by putting an email through to all of the students it is likely they would read and therefore take a good interest in it. 50% of the college said that if a magazine was to be issued they would like to receive one every month instead of the other options available, this then means we are able to provide new stories every month rather than having to replay some by doing it every two weeks. Some of the things people said they would like to see in the magazine is academic such as college new, trips, events and syllabuses, another good idea to put into the college magazine that would be academic is to put small sections of professional magazines such as the Economist for Economics students or Pieces of recent art made for art students to make them engage more with their studies. However a significant amount of people also would like recreational activities such as sport, watching films, music and gossip. If a magazine were to be made a front cover would be vital, we then asked students what sort of things they would like to see on the front cover and the majority of people agreed that using bright colours and things such as images would make it well worth a read and relatable to their college life, because we will be having students prepare this magazine it will definitely be relatable to them. Currently, 100% of the students do not read the current magazine so by us putting our own touch and work into it I’m sure we will be able to turn these figures around!

Analysis:

 

The magazine ‘Hello!’ features supermodel Coleen Rooney, The masthead is in big bold writing with a red background on the title to add emphasis to what magazine it is, this therefore makes the customer aware of what magazine it is because of the bold yet recognizable print. This magazine only features one image on the front but it covers the whole page, the text is then written on top of the image to give the natural feel of the magazine and to show her surroundings. The font on this magazine is very bold and big to add emphasis to the story lines and to make sure its very eye catching to the audience. The magazine only uses 3 colours White Red and Black to give it a very simplistic yet professional style.

The camera angle of this image is a medium shot to show direct looking at the customer, this engages the reader because we feel like it’s a personal conversation happening. This magazine uses a pull quote to give an insight into what her topic of conversation is going to be about. The quote makes us want to read more into it because we ask ourselves what she has so much to be thankful for. The main cover lines colour also makes it flow very naturally due to it being written over the image.

The main story line is also entitled to be a ‘World Exclusive’ which makes the reader feel they should read about it if the issue is deemed to be that big. This captures the audience because it places emphasis on the importance of this article and with the story being in a well-respected magazine such as Hello! It is definitely worth reading. The way the magazine is laid out represents that it is a magazine of gossip and revealing the truth about people’s lives rather than things such as music or films. This is shown through the simplistic style of the magazine and aside from the obvious there being no music of film titles the lack of reviews, often there would be a review on the front cover of a film magazine giving it either a personal opinion or rating of stars.

The target audience for this magazine is definitely based towards a female audience, this is shown through the image because it portrays most women’s desire to look like and to aspire too. The age range for this audience I would imagine to be based between 25-50 years.

 

 

Analysis:

 

In this image we see a duo called ‘The Last Shadow Puppets ‘standing back to back facing into the camera, Their faces are rather neutral and they are both wearing identical black coats. Both of the pair is staring into the camera lens which subsequently means they’re staring at youmaking a more persuasive technique into you buying the magazine.

The magazine only use 4 colours in their magazine, However the red is dominating most of the magazine which makes it pleasurable to the eye and still represents the manufacturer of the magazine ‘NME’. The use of red and black writing for each sub heading highlights the persuasion to buy this magazine as the stories that are in it are deemed to be well worth a read.  Also the title of the band is highlighted in red and made boldly to make sure people are focusing on the main subject.

The target audience for this magazine is based mainly for people who like the Alternative/Indie genres there for youths and young adults (16-24 year olds). The masthead on this magazine is slightly covered but due to the magazine already being well known they are able to get away with doing things such as this, covering the masthead slightly also highlights the main band being shown and sort of builds their high status and showing that this really is something worth buying.

The image of the band duo is a medium shot and therefore takes up most of the front cover. Both names are written in white contrasting the black coats that each are wearing to add emphasis to the band title. The magazine also features a quote at the bottom of the magazine from one of the duo Alex Turner; this attracts us personally to the magazine because it makes us show interest in the gossip going on between bands.

This magazine only features one image to again place emphasis on the main story line and not to distract our attentions from the main issue this magazine has to offer. And the fonts are very big and bold to add emphasis to the stories.